Zalando “Get More From Your Run”

For the 2025 Belrin Marathon Zalando highlighted personal stories to showcase the diverse reasons people run and to support runners with functional sportswear. It is the first major campaign for the fashion retailer in the sports and running category.

The TVC campaign was complemented through a robust influencer presence, Out of home advertising, a collaboration and a concept store. For the two weeks leading up to the Marathon day, Berlin and Germany turned orange to celebrate the feast of human achievement that Marathon runners represent.